Bluff Meat Supply (BMS) has grown from humble beginnings on the Bluff in Durban in 1960 to become a significant brand in the province, now comprising 15 retail butcheries and state-of-the-art manufacturing plants that supply the country’s largest retail chains.

With a passion for serving the local community and a rich heritage of cycling, we are proud to announce that Bluff Meat Supply has become a partner of the GO!Durban Cycle Academy.

What started out as a group of cycling mates, supported by Mark Bielovich personally and later by Bluff Meat Supply (the company), BMS Cycling has established a credible reputation in the road cycling fraternity, as well as to a lesser extent in Mountain Biking and Triathlons over the past seven years, as a KZN-based top amateur age group squad.

This year, BMS Cycling took a decision to not only focus on their own racing achievements, but to also make a meaningful difference in cycling development. As a proudly KZN business and team, a partnership with the GO!Durban Cycle Academy provides them with the perfect opportunity to give back to the community.

BMS will support the grassroots development of the academy as well as the top riders in the programme who will become the pro-am team and who will benefit from mentorship and social integration with the BMS Cycling team.

“We will help fuel them with the BMS competitive spirit, imparting knowledge and experience where appropriate, and try to get them to hold our wheel!” Bielovich says enthusiastically.

“Our ambition is to support and help prepare these young boys and girls for the world stage. For BMS Cycling to positively impact the future of South African cycling, from our roots in KZN, will be most gratifying.”

Shaun Peschl, Programme Director of the GO!Durban Cycle Academy and Director of Peschl Sports is also thrilled at the partnership.

“We are very excited to welcome Mark and his team to the academy family as we take the next step in this journey together. We have always had the vision of expanding our partner network and we believe that with the support of local businesses like Bluff Meat Supply, we will only grow from strength to strength. The mentorship that BMS Cycling will offer our team will provide them with valuable support and insight into a professional set up and we would like to thank them for offering their time and resources to invest in our young talent in this way.”